Healthcare jobs
OperationsRemote
Engagement Marketing Lead
Lyra Health Remote Posted 4 days ago
About the role
Lyra Health is a leading provider of evidence-based mental health care, serving more than 20 million people globally in partnership with employers and more than 100 million through health plan and partner relationships.
What you'll do
- Build and Maintain Scaled Marketing Operating Models: Design and own repeatable operating models and marketing frameworks that enable high-quality engagement programs to be delivered consistently across commercial and…
- Develop Member Engagement Playbooks: Create standardized engagement playbooks and B2B2C marketing strategies tied to size of customer, industry, tenure, and product configuration that Customer Marketing Managers and…
- Drive Registration and Utilization at Scale: Partner with Member Marketing, CS, Workforce Transformation, Creative, Operations, and Analytics teams to build automated, trigger-based communication programs that lift…
- Standardize Assets and Toolkits: Oversee the development of a library of customizable, on-brand marketing assets and toolkits, partnering closely with Creative Design and Content teams.
- Measurement and Continuous Improvement: Work with analytics to design tracking methodology, and reporting to evaluate the performance of scaled programs, using data to identify what to test, refine, retire, or expand.
- Process and Systems Ownership: Own and evolve the marketing templates, tools, workflows, and systems that allow engagement marketing to operate efficiently at scale as the customer base grows.
What you'll need
Lyra Health lists the full requirements on its posting.