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OperationsRemote
Director, Engagement Strategy
Lyra Health Remote Posted Sep 4
About the role
Lyra Health is a leading provider of evidence-based mental health care, serving more than 20 million people globally in partnership with employers and more than 100 million through health plan and partner relationships.
What you'll do
- Team Leadership & Coaching: Manage and mentor a team of 7 marketing professionals. Provide clear guardrails and accountability to help them build data-driven consulting skills and lead high-level account strategy.
- Strategic Planning & Scale: Own the annual strategy, budget, and quarterly initiatives for your team.
- Operational Strategy & AI Integration: Establish the team's operational strategy and governance model, driving scale and consistency by building out standardized tools, templates, and leveraging emerging technologies…
- Data-Driven Intervention: Translate data and funnel metrics into clear, customer-facing stories.
- Playbook Standardization: Create and maintain a library of scalable marketing playbooks categorized by industry (e.g., Retail, Tech, Healthcare), customer tenure, segment, and product configuration to reduce the team's…
- Performance Analysis: Regularly analyze and report on what is working to gain customer buy-in for communication programs, tying results directly to business impact and customer health outcomes.
What you'll need
Lyra Health lists the full requirements on its posting.